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Indian Motorcycle of Springfield in Westfield, Mass., was virtually invisible to Google. Customers couldn’t find the location on the map with their mobile devices. The dealership’s website didn’t come up until at least the third page of search results. Worse yet, Google had processed the website as “suspicious” and flagged it for potential blacklisting- which would block it from appearing at all in search results.
The Polaris FindMe Program helped Indian Motorcycle of Springfield work with Google to get correct location data injected throughout Google’s local SEO platforms, so that Google could authenticate this dealership’s location, approve their data and deem the website as “safe.” The FindMe program representatives worked with Google to ensure real-time verification and get changes turned around quickly. The dealership’s map location and website are now acknowledged across all Google platforms, opening the door to further optimize the dealership’s online presence for better search results. Read more about this common case:
A woman whose house was damaged by a tornado late last year now owns nothing but rubble. A demolition crew destroyed her building by mistake on Tuesday after Google Maps provided wrong directions. Instead of navigating workers to a duplex on Cousteau Drive in Rowlett, Texas, Google Maps took them a block away to Diaz's duplex on Calypso Drive. "[Google's] mistake caused me to lose my home," she told CNNMoney on Friday. Google acknowledged the Maps error in an email, and said it's investigating the cause. "Google Maps did indeed show incorrect information for the houses in question," a spokeswoman told CNNMoney. "Both addresses were shown as being in the same location (7601 Calypso Dr) on Google Maps... the issue was fixed as soon as it was brought to our attention." Google Maps now points to Diaz's home accurately. Apple Maps, Yahoo Maps and MapQuest also display the correct information. Google Maps uses a combination of satellite, aerial and street-level images and data to chart the world. The company also takes submissions and change requests through its to keep its maps up to date. GPS errors occur quite frequently -- as anyone with a smartphone or GPS device knows. And even though there's a pretty big difference between getting wrong directions to a party and getting wrong directions to a house you're about to demolish, technology can't be fully to blame. Diaz told CNN affiliate KTVT that a site supervisor confirmed several facts about the demolition site with his crew before work began: the house number, that it was a corner lot, the tornado damage. He said "yes, yes, yes," according to Diaz. "Except the street wasn't confirmed." The company, Billy L. Nabors Demolition, did not respond to CNNMoney's request for comment. Diaz said she met with the owner, the CEO, and the CEO's wife on Friday, and that they apologized for the incident. The correct house was also eventually demolished.
A quick overview
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Below you will see the workflow that gets performed on your behalf. The smaller decrtiption text is difficult to see, as this is a large image file compressed to fit on the page. But, the top bolder items should give you enough of an understanding of how the process and flow works from our end.
All issues that are tagged as an emergency will receive prioritization in the queue, as long as it is an actual emergency, such as:
If any of these are your issue, that please select PROCEED. Otherwise select NO.
Find Me Digital:
1. A 360 audit is performed
2. Identify areas of opportunity
3. Perform all fixes
4. Manual inclusion into all 9 Google platforms
5. We will be in touch if there are any items we will need to proceed
6. Rankings comparison and impact
1. Monitoring and oversight: Google updates and fluctuation
2. Proprietary quarterly inclusion performed
3. Ongoing support and education
4. Vendor assistance
Your Dealership!